How to create a lead generating web page – More structure

Ok, you have decided to create a web page to generate leads online.  You may have found that actually creating, launching and hosting a web site is easy.  You now realize though, that just because you build it, does not mean that leads will come.  You carefully developed a SEO effective URL, have a slew of good keywords, and worked on some basic page structure.  Now let’s take the structure and design of that landing page to another level to help you maximize the amount of leads you generate online.

Getting started

Now you have taken steps to give your landing page some impact and you have supplied your visitors with the basic information they need.  You have the full blown out presentation and information for those who need such.  However, you also have a way for those who are ready to take action, do so without much effort.  Now for some additional structure tips

Page width

Ever notice that some web pages appear larger or wider on your browser than others do?  Some pages take up the whole screen, while others appear very small.  The width of your page is important to understand.  Choose a width that will appear consistent through all major browsers.  While this can get very complicated, just lean toward the “wide width” designs.  Also, when choosing a background or background color or theme, try to make it match the color of the sides of your page.  In other words, you don’t want have a page that is white and a background that is black.  Thus, this dramatic contrast makes your page appear smaller and isolated on the screen.



WYSIWUG (What you see is what you get)

You want to “view” your web site from and through various sources, computers and browsers as you are testing.  If you design your site from your own PC, you have to remember that your personal computer has it’s own particular screen resolution settings and browser settings.  It is very possible that you do not see your site the way everyone will.  The phrase WYSIWUG which stands for, “What you see is what you get,” years ago was quite popular.  Back then, when designing web-based material, what you saw on your computer screen often did not exactly match what you would see through a browser.  So, you had to design the page first, then view the page browser, then note the errors, then make adjustments in the blind, then view the page again.  Finally, programs became more WYSIWUG friendly. However, there remains a slight WYSIWUG problem today.  As you set up your page, be sure to check it out and view it through different computers, resolutions and browsers.

Page length

Following along the last thought, here is a very important, even critical tip that many page designers (even professional ones) often overlook.  If your page length is such that when looking through most browsers, the prospective lead or visitor will have to “click down,” or “scroll down the page,” then you must make that clear.  If your visitors must scroll down the page, then be certain to make it so the very top of the line below, is slightly visible.  If the bottom of the page looks like it is the bottom or the end of the page, many people will not scroll down.  Many of your potential leads will not look at the scroll indicator/slide bar on the screen.  They must have clear indication that there is something down below the screen.

As you can see in this example, it is obvious that there is more information below the bottom of the browser screen.  You want to leave just enough of the text or top of the picture showing above the page break point so people must click or scroll down.


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